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Because it’s bigger than the dresses.

By December 1, 2016 2 Comments

This is your chance to make a real difference. In honour of the recent World Prematurity Day, 17 November, Milk Matters is proud to launch ‘Dresses for Lives’.

The aim:

To raise funds to help us get donor milk to premature babies!

How does it work?

  1. Wear a dress each day in December and get people to sponsor you OR challenge and sponsor a friend to wear a dress.
  2. R1 x 31 days = R31 / R10 x 31 days = R310 / R50 x 31 = R1550 – every bit helps!
  3. Follow, photograph and tag @dressesforlives on Instagram each day AND / OR
  4. Make a Facebook album for your photos and tag Milk Matters.
  5. Tell everyone what you are doing and why!
  6. Email jenny@milkmatters.org and she will give you a donor number and further information

Use these templates below to post to your social media:

Help me get donor milk to premature babies: http://bit.ly/2gIISzk

Because it’s bigger than the dresses: http://bit.ly/2gIISzk

Wear a dress everyday and make a difference: http://bit.ly/2gIISzk

Every single cent raised will help premature babies get access to the life-saving donor milk they need.

A community of caring women, 31 days, a few dresses and just think what we can achieve!

Big thanks to Olivia from My Tiny Teepee for sharing this campaign with us – last year she raised just over R50,000! Let’s help her do it again in 2016.

Shannon McLaughlin

About Shannon McLaughlin

Shannon is a mama to her busy little toddler Leo, who is the inspiration behind her business, Ubuntu Baba. She strives to create the simplest and comfiest baby carrier on the market, helping new moms to step out into the world again with confidence, freedom and style.


  • Our pleasure Jenny! Thanks for setting up such a wonderful initiative. x

  • Jenny Wright says:

    Thank you, Ubuntu Baba, for promoting and getting behind the Milk Matters 2016 Dresses for Lives campaign and helping make it ever more successful. Together we can make suremany more babies have access to safe,pasteurised donor milk and by doing that, save so many premature babies lives. All by wearing a dress or sponsoring someone else to wear a dress!!!

    Come on, everyone, it is fun, it is easy and it makes more difference than you can imagine. Please join us.

    Jenny Wright
    Milk Matters

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