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Made with love in Cape Town, South Africa ❤


Shannon McLaughlin

CEO & Founder

As a sleep deprived and frustrated first time mom, Shannon quickly realised that her baby needed her 24/7 and the only way she saw to make that work was to have him on her body. In 2014 she set out to design a simple, breathable and comfortable baby carrier that would take her baby from the newborn days to toddlerhood, and in February 2015, Ubuntu Baba was born!

Megan Eadie

Babywearing Educator & Customer Care

Mom to two gorgeous little girls, Megan is our Certified Babywearing Educator and the friendly voice on the other end of the phone and customer service emails. She can help you achieve the perfect 'babywearing sleep coma' over Whatsapp or Zoom, and is here to answer any of your babywearing questions - feel free to reach out to her on 071 342 8367.

Nadia Khan

Warehouse Coordinator

Nadia makes sure your orders get from our inbox to your front door as quickly and as beautifully as possible, and that they're sprinkled with magical sleepy dust in the process (yes we really do that!). Mom of 2, she works from our factory in Retreat and also assists with the day to day running of the factory. She is also an amazing baker, and often spoils us with her delicious cakes!

Anna van der Westhuizen

Marketing Manager

Anna experienced the benefits of babywearing and our Ubuntu Baba sleepy dust from the newborn days through to the toddler years with her own son, which makes her a perfect fit to run our marketing department. She focuses on spreading the UB babywearing love far and wide, through collaborations with like-minded brands, sharing beautiful images on social media and all other marketing-related activities.

The Factory Team

100% South African Manufactured

Behind every great product is a great team of people. Each and every one of the baby carriers that leave the Ubuntu Baba factory floor have been manufactured and meticulously inspected by our professional staff so you can be rest assured you’re investing in only the finest quality product. Photographed here: Antonio Arendse, Delia Smart, Paul McLaughlin, Fazlyn Cader, Jeremiah Vorster, Charmaine Louw, Karen Paulsen, Sandra Mampies. Missing: Shiraz Samuels.