The UB Story

I had this beautiful vision of what my life as a new Mom would be like. I couldn’t wait for ‘the hard part’ to be over so we could begin our journey as a little family of 3.

I’d be a stylish work-at-home Mom with my totally chilled out and exclusively breastfed baby sleeping peacefully by my side. I’d kiss those chubby cheeks all day long and meet up with friends for a quick coffee while my newborn slept peacefully next to me in his pram. Dreamy sigh while I scrolled through someone else’s Instagram feed of my soon to be life.

If you’re a new parent, I’m sure you’re either nodding in agreement, laughing or crying right now. I very quickly came to realize that my beautiful vision was not becoming my reality. Those first 12 weeks were seriously challenging. If he wasn’t in my arms constantly, there were tears. And an equal amount of those tears were my own.

I couldn’t believe that THIS was Motherhood and I desperately needed to find a way to make my baby stop crying all day long and find a way to make him sleep for longer than 45 minutes at a time. Suggestion: Babywearing. (Thanks Donné and Jolandi!)

If I didn’t discover babywearing, I don’t know what I would’ve done. We went from 45 minute naps that took 30 minutes to achieve, to 3 hour naps that took 10 minutes to achieve. We went from making sure we were home for late afternoon suicide hour(s), to having relaxing afternoon strolls on the beach, or even early dinners out as a couple or with friends.

But very soon my little guy got too heavy for my beloved stretchy wrap and so started my mission to find the perfect baby carrier – something just as soft and comfy as the stretchy, but something that could carry a lot more chubby cuteness.

After purchasing 6 different baby carriers and struggling in one way or another with all of them, I could see that I wasn’t going to find what I was looking for. So I set out to make my own. With my Dad being in the backpack manufacturing business and my Mom being a fashion designer back in the day, I could thank my lucky stars that my idea was one I could make happen!

My goal was to create an easy to use, breathable and comfortable carrier that could be used from the newborn days onwards. After many different prototypes and assuring my design team time and time again that; “okay, I swear this is the one!” – I finally managed to design my dream baby carrier.

With my baby comfortably asleep on my chest, I could finally continue my journey of Motherhood with peace of mind. #toahappynow

First selfie in the very first Ubuntu Baba Stage 1 carrier in Feb 2015.

Parenthood is the start of a beautiful yet challenging journey and we’d love to be there to help you step out into the world again.

Shannon McLaughlin
Founder, Ubuntu Baba

Meet the Ubuntu Baba team


Behind every great product, is a team of great people. Each and every one of the baby carriers that leave the Ubuntu Baba factory floor have been meticulously inspected by our professional staff so you can be rest assured you’re investing in only the finest quality product.

Ubuntu Baba team

The Ubuntu Baba factory team: Delia, Nadia, Charmaine, Shiraz, Angeline, Fazlyn, Sandra, Nicolette, Rodney & Franklin.

Shannon McLaughlin

Shannon McLaughlin

Founder & Product Designer

The idea to start Ubuntu Baba came from being a frustrated first time Mom who had no idea what she was doing. All I knew was that my baby needed me 24/7, and the only way to make that work for both of us was to have him on my body. It fills my heart with great joy to know that as you're reading these words, there are a whole lot of brand new mama's out there, keeping their tiny humans close in their UB carriers.

Paul McLaughlin

Head of Manufacturing

My Dad is the man that took my idea of designing my own baby carrier and made it a reality (with lots of nagging from me!) With 40+ years of knowledge and experience in the textile and manufacturing industry, he runs the show at the factory and is involved with everything from creating the patterns to testing our products with his (very cute) grandson.

Megan Eadie

Boutique Manager & Certified Babywearing Educator

Mama to 1 gorgeous little girl, Megan works from our Ubuntu Baba Boutique Shop in Westlake Lifestyle Centre. You can find her there Mon-Fri from 8.30-1.30pm where she runs the shop and does 1-on-1 babywearing consultations to make sure you're 100% happy with your purchase. She also loves a good chat about anything motherhood related and hosts our '4th Trimester Chats' meetups every Friday.

Nadia Khan

Office Manager

Nadia makes sure your orders get from our inbox to your front door as quickly and as beautifully as possible, and that they're sprinkled with magical sleepy dust in the process (yes we really do that!). Mama of 2, she works from our factory in Retreat and also assists with the day to day running of the factory. She is also an amazing baker, and often spoils us with her delicious cakes! Checkout Nadia's Delights on FB. 😉

Samantha Wright

Social Media Manager

Sam is an Ubuntu Baba Mama and we met through the internet, she loved her carrier so much that she wanted to work for us, although she lives in PE, and we're in Cape Town! She has joined our team as Social Media Manager and is the friendly Mama who answers all your messages and comments on our social media platforms. She also posts our daily stories and makes sure we're all kept up to date with the gorgeous pics that our customers tag us in!

Heléne Brink

Our Creative Pixel

An amazing mama to three beautiful girls, Heléne has been with me from the very beginning (best friends since we had our babies!), when Ubuntu Baba was still a twinkling little star in the sky. Her creative spirit is contagious and she brings so much good energy to our team. She is an amazing creative designer and thinker and we are so blessed to have her on our team. Her true passion for motherhood shines through in all that she does.

Olivia Fox

In-house Photographer

Owner of My Tiny Teepee, I fell in love with Olivia's Instagram feed about as quickly as I fell in love with her after we met. If she isn't laughing, she's crying about how much she loves her 2 little boys and she is honestly the most stylish human I've ever met. Liv moves through life with joy and laughter and when behind the lens, she is able to capture the most special of moments.